One of Europe’s toughest endurance running challenges is back for 2025, with a 1,000 metre climb up Yr Wyddfa, an elite list of international participants – and One Good Thing.
OGT, manufacturers of the world’s first oat nutrition bars with an edible beeswax-based coating, are supplying the Ras Yr Wyddfa with 600 bars for the pre-race warm-up. The innovative bars eliminate the need for a traditional plastic wrapper, and can be eaten straight from a running vest pocket when needed – delivering a balanced hit of fast and slow-release carbohydrates and natural, oat-based energy. Participants will even be able to rinse the completely waterproof bars under a water bottle before they lock in and chomp down.
For Daniel Bedford, CEO and co-founder of the business, the race up Yr Wyddfa/Snowdon is a key example of the kind of events that OGT is keen to support, celebrate and supply.
“When you remove plastic wrappers altogether, you create a rough-and-ready product which can be carried easily, eaten straight away, and which convenient and completely faff-free. Our growing audience of active, outdoorsy people value our product for its tasty convenience and rugged simplicity – allowing runners to fuel and then forget it, with no waste.”
“Our partnership with the Ras Wyddfa gives us a really fantastic opportunity to get in front of more members of the running community, and help the organisers to run a sustainable race – protecting the beautiful landscape of Gwynedd and Llanberis from litter.”
“This event is one of the greatest in the world of mountain running, and it’s a privilege to be a part of race day.”
OGT’s unique product is manufactured with completely novel technologies developed in-house to provide active communities with a way to get plastic out of people and the planet. As Daniel puts it with a tongue-twister challenge for participants: “Run Ras Yr Wyddfa wrapper-free!”
